LLM driven hyper-personalization at scale with Hex Bespoke
There’s clearly something powerful about a true one-to-one relationship—but results vary widely. Top-performing hosts often outperform on the basis of a simple recipe: relevant offers, at the right time, communicated in an engaging way. This recipe is simple and powerful but difficult to scale consistently.
Hex Bespoke is designed to recreate that best-in-class craft—pairing the instincts of a top host and the strategy of an experienced casino marketing leader, all within the guardrails of finance and compliance. Hex Bespoke works as both a host assistant and as an enhancement to direct marketing.
Hex can emulate your team or integrate best-in-class insights from across the industry.
Impactful offers start with strategic guidance, like the directions from the player review meetings.
Hex Bespoke then crafts a hyper-personalized offer, which balances strategic objectives, guest preferences, and compliance guidelines. When a special approval is needed, that request is noted and justified.
Hosts often manage large player lists, and while some excel at the sales process, others find it less natural. Hex Bespoke addresses this by scripting offers that are expressive and engaging—the more data your property collects, the more tailored the communication becomes.
Hex Bespoke is deeply interactive, allowing hosts to drive and further personalize offers in real time. Hex responds to host requests while maintaining established objectives and guidelines—providing interactive, real-time, granular coaching.