Hex Ensembles are LLM applications designed to solve specific tasks
Hex Ensembles are the application layer composed of at least one Hex Persona agent
Hex Bespoke
Hyper personalization and Host driven CRM
The best offers balance analytical lift with patron preferences—room types, offer mix, free play versus promo chips. Hex Bespoke bridges both, combining predictive analytics with casino-trained LLMs that make recommendations accessible and actionable.
Compliance — Automatically vets offers against company guidelines, reinvestment goals, and compliance controls, flagging approvals and generating justifications.
Direct Marketing — Construct engaging, tailored offers that resonate with each patron segment.
Host-Driven Sales — An interactive tool for real-time sales conversations, building offers that delight guests while delivering ROI.
Personas: Host, Casino Marketing Leader, Compliance officer, Responsible Gaming Officer
LLM configuration: Multi-agent conditional pipeline
Hex Pulse
LLM driven real-time marketing
Real-time casino marketing sounds simple: reach players while they're active with offers that fit the moment. In practice, it's fiendishly hard.
Most properties have technical debt, making wiring for real-time a challenge. The biggest challenges are knowing when to send and when to wait, and then what to send.
Hex Pulse handles these challenges—orchestrating like an experienced host, but at scale. Some recent applications include:
Conditional Offers — Play-based offer with personalized play targets, bounce back integration
Unusual Losses — Personalized loss thresholds
Gamification — Live tournaments, leader-boards, and token collection
Unusual Stopping — Identifying when the patron ceases play unusually and orchestrating an intervention
Personas: Casino Marketing Leader, Host Persona, Compliance Officer
LLM configuration: Simplified multi-agent conditional pipeline
Hex Sentinel
Pivoting fraud detection from retrospective to proactive
A steep learning curve Among a casino’s departments, surveillance and integrity are both the most exposed and the hardest to master. Effective supervisors must combine an improbable mix of skills: a memory for rare outcomes, fluency in technical game mechanics, and social acuity. Hex Sentinel replicates the reasoning of an experienced supervisor armed with bleeding edge analytics.
Personas: Surveillance Persona, Compliance Persona
LLM Configuration: Semantic Expert Router
Hex Aware
Practical and scalable to solution to enhance the safe administration of gaming
Proof of concept only
A puzzle What constitutes disordered or pathological play for one person is harmless entertainment for another. Current research into using analytics to identify problem gambling centers on the idea of a master algorithm. In reality, people are endlessly complicated — a fact responsible gaming reps know intimately. Hex Aware identifies risky behaviors, reasons through that behavior, and agentically identifies missing context — a full-cycle solution. Hex Aware research is led by Dr Mana Azizsoltani, a pioneer in using analytics in responsible gaming research.
A spectrum of solutions Safe gaming administration isn't binary—it's a spectrum ranging from marketing offer recommendations and marketing suppression to cooling-off periods and observations.
Personas: Surveillance Persona, Compliance Persona
LLM Configuration: Sematic expert reasoning pipeline and agent
Our team is currently work on several other ensemble applications
Hex AML / KYC
Distinguishing legitimate gamers playing for fun from nefarious actors is a challenge as old as casinos themselves. With new technologies like, Smart Tables, there is richer and more granular data, but arranging the dots is becoming ever-more technical and challenging. Hex can sort through reams of data and find easy-to-miss connections — like a fastidious compliance officer
Hex Operations
Many operational areas benefit from a diligent casino LLM solution. We have built several of these solutions ranging from a forecasting agent to a scheduling wonk and dynamic table pricing.
Hex MCP
The last mile is always the hardest in the casino industry. While the industry has made great progress closing this gap for free-play, traditional API brute-force solutions for hotel reservations and F&B lag behind. LLM agents can close this gap intelligently — suggesting alternatives, abstractly proposing novel solutions, and adapting approaches in real time.